Launching
Product Hunt alternatives: launch spike vs lasting listing
A decision tool, not a listicle: which Product Hunt alternatives give you a launch spike, which give you a lasting listing, and what each one costs in money, links and badges.
Quick answer: a launch board gives you a spike, a day or a week of attention that fades when the next launches arrive. A listing gives you a lasting page that search engines and AI assistants keep finding. Most indie builders should do one launch that fits their audience and two or three lasting listings with a do-follow link and no badge toll.
Spike or lasting?
Every place in this guide does one of two jobs, and knowing which one you need is most of the decision.
A spike
A launch board puts you in front of its audience for a day or a week, ranked by votes. You get visits, feedback and sometimes a first customer. When the week ends, newer launches push you down and the visits stop. Every launch board in the table below is spike-first.
A lasting listing
A listing is a page that stays up and gets found while people search, compare tools or ask an assistant. It sends less on day one and keeps sending. Most launch boards leave a page behind too, but the link on it is often nofollow unless you pay, which is why the table below has a column for it.
You can do both
They are not competing for the same slot. A launch is an event; a listing is a page. The full list of lasting places, in the order to do them, is in where to submit your startup.
Which one, in your situation
Four situations most builders reading this are in. Find yours, then check the row in the table.
Your Product Hunt launch went badly
Do not relaunch there straight away: a second launch starts with everyone who saw the first, so save it for a real update. Put the product somewhere lasting first, so search keeps finding it, then pick one smaller board whose audience matches the product. Show HN if it is technical and ready to try, DevHunt if it is a developer tool.
You are indie and have no network to rally
Avoid boards where the link or the placing depends on votes you cannot bring. Show HN rewards a product people can try right now, not a following, and Peerlist Launchpad is a weekly room of other builders. Then add listings, which need no votes at all.
You want lasting SEO, and pages AI assistants can cite
Pick places where the page lasts and the link is do-follow without a fee or a badge. In the table that is one row, this directory. BetaList is paid and its link goes through its own redirect; DevHunt’s and MicroLaunch’s are do-follow on a paid launch. For assistants, a page that renders without JavaScript and a catalogue they can query beat a busy launch day.
It has to be free, with no badge toll
Show HN, Peerlist Launchpad, Launching Next, SaaSHub and this directory ask for nothing on your site. Uneed’s free line asks for upvotes instead: a score of 10 to stay published and 20 for the do-follow link. Fazier’s free tier requires a backlink to Fazier on your homepage or footer.
Ten alternatives, compared
Spike means a launch you ride for a day or a week. Lasting means a page that keeps working. Do-follow links pass ranking value; nofollow and ugc links mostly do not.
| Site | Type | Spike vs lasting | Best for | Cost | SEO link | Badge toll? | Indie-friendly |
|---|---|---|---|---|---|---|---|
| WhatAreYouBuilding.AITHIS SITE | Directory listing | Lasting | Indie AI, SaaS and dev tools, found by country, category and stage, and by AI assistants | Free, and stays free | Do-follow | No: the badge is optional | Yes: independent builders only |
| Show HN | Launch post | Spike | Technical products people can try right now | Free | Mixed: 19 of 30 links do-follow, 11 nofollow | No | Yes, if it is technical |
| DevHunt | Launch board | Spike: one launch week, page stays | Developer tools | Free from a queue (average wait six months); $49 to pick your week | Nofollow when free; do-follow with the $49 launch | No | If you can wait or pay |
| Uneed | Launch board | Spike: launch day, then weekly ladders | Products that demo in seconds | Free line (date up to 5 months out); $14.99 fast-track; $29.99 to pick the day | Do-follow at an upvote score of 20 (10 on fast-track; guaranteed if you pay to pick the day) | No badge; upvote thresholds instead | Mixed: the free path depends on votes |
| Peerlist Launchpad | Weekly launch | Spike: one week, project stays on your profile | Builders who want peers, collaborators and clients | Free with a verified Peerlist profile | ugc (not do-follow) | No | Yes |
| MicroLaunch | Launch board | Spike: a 30-day visibility window | A month of exposure instead of one day | Launch Pro $49 ($39 with that week’s code); no free plan listed | Do-follow with Launch Pro | No | Paid only |
| Fazier | Launch board | Spike, with a permanent listing | Launching now, with a listing left behind | Free (reviewed within 30 days); Lite $29; Premium $49 | Do-follow guaranteed on Premium; on Lite only for the daily top 3 | Yes on the free tier: a backlink to Fazier on your homepage or footer | Mixed: free costs a badge |
| BetaList | Pre-launch feature | Spike: featured once, plus the newsletter | Startups just before or just after launch | Paid, price shown at the end of the form; full refund if not selected | Do-follow to a BetaList redirect, not to your site | No | Mixed: paid, one feature per startup |
| Launching Next | Daily startup feed | Spike on the day, then an archive page | Early startups that want one more place to be found | Free; $99 to be considered within one business day | Nofollow | No | Yes |
| SaaSHub | Software listing | Lasting | Released software that people compare with named competitors | Free; featured placement $99 a month | Nofollow | No | Yes, once released (no waitlists) |
Checked by hand on 30 September 2026, against each site’s own pricing, FAQ and submit pages, and by reading the rel attribute on real listing links. Show HN’s figure is the first 30 links on its Show page that day. AlternativeTo is left out because its pages refused our checks that day, so its link could not be read; we will re-check it and add the row once its link can be read. Prices and link rules change without notice: check the rel yourself before you pay anyone.
Where this directory fits, and when to skip it
It is the first row of the table, so read this as the pitch it is.
What it is
A free, worldwide directory of indie products and the people building them, organised by country, category and funding stage rather than by launch date. A product listed a year ago is as findable as one listed this morning.
What a listing gets you
A permanent page of its own with a do-follow link to your site. No fee, now or later. No badge asked for: the badge exists after you are listed, is optional, and changes nothing about your listing. Every submission is reviewed before it appears.
Readable by AI assistants
The same catalogue is queryable over MCP and an open JSON API that needs no key, and the site publishes an llms.txt. A listing is something an assistant can fetch and cite, not only a page a person browses. Nobody can promise you a mention, including us.
When not to use it
When you need a crowd this week: this is a lasting listing, not a spike. When you want to buy a position: rank comes from what visitors do, and sponsorship sits beside the listings, never in them. And when the product is not yours or not independent: it is for independent builders and their own products.
Use it if, skip it if
The same ten, in the same order, with who each one is for.
WhatAreYouBuilding.AITHIS SITE
Use it if you build independently and want one lasting page with a do-follow link, found by people browsing your category or country and by assistants over MCP.
Skip it if you need a crowd this week, or the product is not yours to list.
List your productShow HN
Use it if the product is technical, works without a signup wall, and you can stay in the thread all day answering questions.
Skip it if it is a waitlist, a landing page, or a consumer app with nothing for engineers to poke at.
Show HN guidelinesDevHunt
Use it if you built a developer tool and can either wait for the free queue or spend $49 for a chosen week and a do-follow link.
Skip it if your users are not developers, or you need the link to count and will not pay.
Visit the siteUneed
Use it if the product shows its value in seconds and you can pull in upvotes on the day: the do-follow link on the free line needs a score of 20.
Skip it if you have no one to ask for votes and will not pay $14.99 or $29.99 to change the terms.
Visit the sitePeerlist Launchpad
Use it if you want other builders to see the work, and a project that stays on your professional profile afterwards.
Skip it if SEO is the goal: the link is ugc, and launching needs a verified profile first.
Visit the siteMicroLaunch
Use it if a 30-day window of exposure suits you better than one day, and $49 is in the budget.
Skip it if you are looking for a free launch: none is listed.
Visit the siteFazier
Use it if you are paying anyway: Premium guarantees the do-follow link and asks for nothing on your site.
Skip it if you wanted the free tier without strings: it requires a backlink to Fazier on your homepage or footer, which is a badge toll.
Visit the siteBetaList
Use it if you are close to launch, want early adopters on a waitlist, and are happy to pay for a chance at a feature (refunded if not selected).
Skip it if you need a free option: there is none, and each startup is generally featured once.
Visit the siteLaunching Next
Use it if you want one more free place a new startup is recorded, and you are fine waiting for review.
Skip it if you are after the link: it is nofollow.
Visit the siteSaaSHub
Use it if the product is released and you can name the competitors buyers compare it with: that is how SaaSHub files you.
Skip it if you are pre-launch (waitlists are rejected) or you need the link to be do-follow.
Visit the site
Common questions
Do Product Hunt alternatives help with AI search?
A launch day, on its own, barely does. Assistants answer broad questions from what they learned in training and narrow ones from pages they fetch, and a launch page one week later is one of thousands. What helps is a page that stays up, says plainly what the product does, renders without JavaScript, and sits in a catalogue an agent can query. More in how AI assistants find your product.
Should I launch and list?
Yes. A launch is an event and a listing is a page, so they do not compete for the same slot. Do the listing first: the launch sends people looking for you, and a lasting page is where they land after the week ends.
Do links from these sites help SEO?
Only do-follow links pass ranking value. Product Hunt marks the maker’s link ugc, which search engines treat much like nofollow, and so does Peerlist. Several boards make the link do-follow only when you pay or collect enough votes; the "SEO link" column says which. Here is how to check any site yourself.
Is a smaller launch board worth it?
Usually, if its audience is yours. A smaller board sends fewer visitors than a good Product Hunt day but a more specific crowd: developers on DevHunt and Show HN, other builders on Peerlist. Pick one that matches the product rather than doing all of them in a week.
What is a badge toll?
A "free" listing that goes live, or becomes do-follow, only after you put the site’s badge or link on your own homepage. It is a link swap presented as a gift. Ask one question: would the listing be any different if you never added the badge? If yes, the badge is the price.
When should I skip this directory?
When the goal is a launch-day crowd, when you want paid placement inside a ranking, or when the product is not independent. It is a lasting listing for independent builders, and it says so.
Launches end. A listing does not.
A permanent page with a do-follow link to your site, reviewed before it appears. See what a listing gets you. The badge is optional.
- Free, and stays free
- Do-follow link
- No badge toll