Independent · Free · Moderated
About this directory
A directory of indie products and the people building them, organised by country, category and funding stage rather than by launch date. Anyone can list, and rank comes from what visitors do.
List your productFree · One listing per product
What makes it different
Before you put your name on it.
Always free
Listing costs nothing and always will. Sponsorship sits beside the directory, never inside it.
Listings stay
One listed a year ago is as findable as one listed this morning.
A page per product
Its own permanent URL, and a do-follow link out to the builder’s site.
Agents read it
Connect over MCP, or call the open JSON API. Same catalogue, and no key.
How it works
Three steps, two minutes.
Add your product
Name it, describe it in a sentence, link it. Pick a category and country; funding stage is up to you.
We check it
Our AI checks every submission, and anything unclear goes to a person, so the directory stays worth being in.
Your product page is live
A permanent home with a do-follow link, browsable by country, category and stage, and readable by AI agents.
Who it’s for
Four kinds of reader, and one of them is not a person.
Solo and indie builders
Shipping an AI, SaaS or dev tool, and wanting a shelf it stays on once the launch-day traffic has gone.
People looking for a tool
Search by what it does, filter by country or category, and see who built it and not only what it is.
Investors and scouts
Founders at day zero, filterable by funding stage and by who is actively raising right now.
Assistants and agents
A catalogue built to be quoted, with a structured page per listing.
Key facts
The page in one table.
| Fact | Detail |
|---|---|
| Name | WhatAreYouBuilding.AI |
| What it is | A free, worldwide directory of indie products and the people building them |
| Website | https://whatareyoubuilding.ai |
| Founder | Neta Dror |
| Contact | hello@whatareyoubuilding.ai |
| On X | @whatrubuilding |
| Listing price | Free, and it stays free |
| Links out | Do-follow, from every listing page to the builder’s own site |
| Ranking | Views, clicks, shares and upvotes, each counted as distinct people per day |
| Organised by | Country, category, funding stage and builder, not launch date |
| Review | Checked before it appears; anything unclear goes to a person |
| For agents | MCP, an open JSON API that needs no key, and llms.txt |
| Sponsorship | Paid rails beside the listings, never a position in them or on the leaderboard |
Who runs it
it's just me.
Hi! I'm Neta Dror (@netadror). I'm a solo builder, bootstrapping my own products and building in public. WhatAreYouBuilding.AI is my latest project.
Questions, bugs, or a product to add? hello@whatareyoubuilding.ai reaches me directly. The directory posts as @whatrubuilding.
Common questions
In the order people ask them.
Is this a launch board?
No. Listings stay, and they are organised by country, category and funding stage, so this answers who is building AI tools in Israel, or which bootstrapped founders are raising — rather than what went up this morning. A product listed a year ago is as findable as one listed today.
How is the leaderboard ranked?
Four signals, each counting distinct people per day rather than events:
- Opening a listing
- Clicking through to the builder’s site
- Sharing it
- Upvoting it
Sending the same person back repeatedly does nothing. Rank is not revenue, not user counts, and not a judgement about quality.
What happens to a submission?
It goes into a queue and is checked before it enters the directory, usually within seconds. Anything unclear waits for a person, which takes longer. Edits go through the same read. While a listing waits, its page is visible only to whoever submitted it.
Does it cost anything?
No. Listing is free and stays free. Sponsorship exists and is kept separate: the rails beside the directory are paid placements that buy a position beside the listings, never a position in them, and never one on the leaderboard.
Can AI assistants read it?
Yes. The same catalogue is served to an MCP client and to a browser. There is an open JSON API that needs no key, an llms.txt, and a page per listing written so that an assistant asked for tools like yours has something it can quote.
Where to go next
The rest of the site, and the two pages that say what the rules are.
List what you are building
Free, one listing per product, and reviewed before it appears.