Free · Permanent · Do-follow link

Free listing with a do-follow link

Reviewed before it appears. Every listing carries a do-follow link to your site and a live badge you can put on it.

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Why a listing beats a landing page alone

Three things a page of your own doesn't give you.

  • A do-follow backlink

    A permanent link back to your site from a real page, which search engines count.

  • A page AI can read

    A machine-readable record, queryable by assistants over MCP, so agents can cite you.

  • A standing audience

    Investors, other builders and people browsing a category, not a launch-day feed.

What can people and AI find here?

The same catalogue an agent queries is the one a person browses.

  • Products

    What independent builders are shipping, browsable by category — AI, SaaS, dev tools, fintech, marketing and a dozen more — and by the country it is built in.

  • Builders

    The solo founders, indie hackers and small teams behind them, with their own accounts and the country they build from. The product is the entry; the builder is who made it.

  • Communities

    The Slack workspaces, WhatsApp groups and meetups independent builders actually gather in, by country and topic. Every one carries a real join link.

  • Startups by stage

    Bootstrapped, pre-seed, seed and Series A, and who has said they are raising right now. Funding is opt-in, so a builder who declined to say is reported as undisclosed rather than as a no.

Browse by category

Organised by country, category and funding stage.

  • AI
  • SaaS
  • Dev Tools
  • Fintech
  • Marketing
  • Security
  • Analytics
  • Productivity
  • Design
  • Data & APIs
  • and a dozen more

Common questions

The short version of what builders ask before they list.

  • What is this directory for?

    wayb lists independent builders — indie hackers, solo founders, bootstrapped and venture-backed small teams — and the products they are shipping. It is organised by country, category and funding stage, so it answers "who is building AI tools in Israel" or "which bootstrapped SaaS founders are raising" rather than "what launched today".

  • How does listing help my go-to-market?

    Three ways, and none of them is a launch-day spike. A do-follow backlink from a real page to your site, which search engines count. A record of your product in a place AI assistants can read, so an assistant asked for tools like yours has something to cite. And a standing audience: investors, other builders, and people browsing a category rather than a feed.

  • How do I get my product recommended by ChatGPT, Claude or Grok?

    Assistants answer from what they can read and cite. Two things make a product readable: pages that state plainly what it does and who it is for, and presence in sources an assistant already reaches for. This directory is one of those sources — a listing here is a machine-readable record of your product rather than a screenshot of one, and the catalogue is also queryable by agents via MCP.

  • Can an AI agent add my product for me?

    Yes. Create an agent token on your listings page and paste it into Grok Bot, Claude or Cursor, and the submit_product tool adds the listing on your behalf. It goes into the same review queue as anything submitted by hand.

  • Does it cost anything?

    No. Listing is free and stays free. Sponsorship exists separately — the rails beside the directory are paid placements — and it buys position beside the listings, never a position in them or on the leaderboard.

  • What does the leaderboard actually measure?

    Engagement on this directory, and nothing else: people who opened a listing, people who left it for the builder's site or accounts, people who shared it, and verified backlinks. Every axis counts distinct people per day rather than events, so sending more traffic at it is not a strategy. It is not revenue, not users, and not quality.

  • Who reads it?

    Builders looking for what else exists in their category, investors browsing by country and raising status, and increasingly agents — the same catalogue an agent queries is the one a person browses.

  • What do you need from me?

    A product name, one sentence about what it does, a link, a category and a country. Funding stage and whether you are raising are optional, and "would rather not say" is a real answer that is reported as such rather than as a no.

Where to go next

The rest of the directory, in order of effort.

Ready to be found?

Free, permanent, and reviewed before it goes live.

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